When COVID-19 started to affect the world, posing a serious threat to the diversity and wealth of our cultural life, which is usually so dependent on face-to-face contact, the German Embassy London and the Goethe-Institut London reached out to creative minds across the UK by inviting ideas as to how to meet today’s challenges conceptually and digitally.
This crisis requires a new approach to the way we live, the way we interact and the way we define our cultural links and collaborations in the face of crises. It also makes us aware of what is at stake, what we could lose.
We believe that coming together and finding a joint solution is and will remain the order of the day. So we asked German-British creative teams in the UK to explore what “standing together and going virtual” means to us now and in the future.
Candidates were able to choose any medium that suited their purpose and, not surprisingly, creativity prevailed: the submissions we received included online photography exhibitions, choral works, digital diaries, podcasts and videos.
Congratulating the creative teams, German Ambassador Andreas Michaelis said:
“Stand Together and Go Virtual was an initiative born in the forced social isolation of the COVID-19 lockdown. At the heart of this call for responses from creative minds was a desire for togetherness and solidarity, an awareness of the power of creativity and the importance of the cultural sector in our physical and digital world now and in the future. I would like to wholeheartedly congratulate the four German-British creative teams on how they engage with us to direct and focus our attention on the vital issues of our time: the need to reach out to others in times of crisis, to care for each other and our world, and to take responsibility for our actions.”